The Evolution of Voch Lombardi (2015–2026): Film School for Cowboys Fans

Voch Lombardi is a film analyst and NFL Draft evaluator who has been making football content on YouTube since 2015. A former offensive lineman and coach, he built his channel on tape study — breaking down technique, scheme, and draft prospects — and now contributes to Dallas Cowboys team podcasts while continuing to run his own channel.

There's a particular kind of football creator who arrives fully formed and never really changes. Not because they can't, but because the thing they do was right from the start, and everything that follows is just more people finding out.

Voch Lombardi has been doing the same thing since 2015: watching tape and explaining what he sees. The audience got bigger. The platforms got bigger. The tape stayed the tape.

Where it started: a lineman who kept watching

The origin explains everything that follows. Before the channel, Lombardi was an offensive lineman and a football coach — and both of those show up in every video he's made since. His own professional bio puts it well: he brings a coach's eye and a lineman's mindset, which is why his analysis tends to start in the trenches while everyone else starts at quarterback.

That's not a small distinction. Most football content works outward from the ball — the throw, the catch, the run. Lombardi works from the line out. It's the least televised part of football and the part that decides the most, and having someone explain it in plain language turns out to be enormously valuable to fans who've watched a thousand games without ever being told what to look at.

He launched the YouTube channel in 2015. The framing he settled on, still on the channel today, is that he brings the voice of the fan to breaking down America's Team, the draft, and the rest of the league. Not the voice of the insider. Not the voice of the analyst. The fan — who happens to have played the position and coached the game.

The hobby years: a draft board and a day job

By 2017 the channel had found its first real niche: deep dives on college prospects declaring for the NFL Draft — pros, cons, fit, projection, one player at a time. It was serious scouting work done at volume, and the audience for it grew faster than the operation behind it.

What he wrote on his own Patreon page at the time is the most human artifact of this whole story. He described himself as a freelance talent evaluator and YouTuber, called the whole thing a hobby whose demand had increased, and noted plainly that the day job gets in the way. He wanted support so he could study more film, cover more players, and be more accurate.

Read that again with what came later in mind. This is a guy explaining that he'd like to watch more tape, please, because he's currently doing it around a job. The ambition was never fame — it was more film.

The other thing that started in this era and never stopped: the annual draft board. Every year he builds one publicly, ranks players, and keeps updating it into April. It's the kind of work that takes months and can be graded by anyone against reality afterward, which is precisely why it earns trust.

The call: from underground to national

Then Colin Cowherd called.

Lombardi joined The Volume, Cowherd's podcast network, as an NFL analyst — a phone call he has described publicly as life-changing, on a show where he was introduced as the underground king of Cowboys content. It's an accurate title. He'd spent years being the guy Cowboys fans sent each other when they wanted the real answer, without any institutional platform behind him.

His show, Voch Lombardi Live, ran on The Volume and iHeartPodcasts, and the archive from that stretch is exactly what you'd hope: mock draft reactions, prospect rankings, mailbags, Cowboys roster needs — the same film-first diet, now with a national distribution pipe behind it.

The interesting part is what didn't change. National platforms tend to sand the edges off creators — more takes, less tape, broader topics. Lombardi kept making film videos. The audience got national; the work stayed granular.

Building the thing: Crown Global Media

Most creator stories end at the previous section. Get noticed, get signed, done.

In May 2025, Lombardi and Bryan Broaddus co-founded their own media company instead.

Crown Global Media describes itself as a network where football knowledge meets authentic fan energy, and the division of labor is right there in how they describe each other: Broaddus is the former professional scout, on a mission to help listeners see the game like a scout. Lombardi is, in Crown's own words, the voice of the fan.

Understanding who Broaddus is makes the partnership land. He's a Super Bowl-winning personnel man with Green Bay in 1996 who spent over a decade evaluating talent for the Packers, Eagles, Jaguars, and Cowboys, then eight years as a writer and analyst at DallasCowboys.com. He is, in the most literal sense, a professional evaluator of football players.

And he and Lombardi sit down and break down tape together as peers. Their flagship show, Doin' Alright, is the two of them working through the Cowboys and the draft — and the catalog has passed 200 episodes with new ones landing constantly. Recent installments range from position-by-position arguments about which Cowboys are carrying unfair expectations, to a long sit-down with NFL Network's Jane Slater about how she built her sourcing.

Lombardi refers to Broaddus publicly as Elder Broaddus, and once mentioned that it was Broaddus who suggested he build a formal draft board to organize and rank his players — a detail that tells you the relationship runs both directions. A career scout handed the YouTube guy a piece of tradecraft, and the YouTube guy turned it into an annual institution.

He's also a contributor on two DallasCowboys.com podcasts, The Break and The Draft Show. The independent film guy is now on the team's own airwaves — while owning his own network on the side.

What makes him distinct

Three things, and they're all connected.

He teaches from the inside out. The trenches-first instinct means you learn football in the order it actually happens. A play doesn't start with the throw; it starts with five guys and a protection call. Watching enough Lombardi breakdowns changes how you see plays live, which is the highest compliment you can pay a film analyst.

He's legible. Plenty of people know football at this level. Far fewer can make a two-gap technique or a leverage problem land for someone who's never worn a helmet. The delivery is warm and funny and profane-adjacent in the way real football conversation is, and none of the charisma comes at the expense of the substance.

He shows his work and lets it be graded. The public draft board is the clearest example — it's a year of study, published, timestamped, and checkable against what actually happens in April. Creators who do that are making a bet on their own accuracy. Most don't.

Where to start

If you're new to the channel, three doors in:

1. A scheme-fit breakdown, like his look at how Caleb Downs and Christian Parker make each other better. This is the film work in its most useful form — not "is this player good," but "what happens when you put this player in this system."
2. A team-level argument, like his piece on what toughness actually costs Brian Schottenheimer's Cowboys. These are the videos where the lineman's instincts show most clearly: the price of a philosophy, measured in the places most coverage doesn't look.
3. A schedule read. His take on the 2026 Cowboys slate — tough, but not scary — is a good example of him doing the thing this site is obsessed with: looking at a calendar and working out what it actually demands, week by week.

The through-line

The 2017 version of Voch Lombardi wanted to watch more film, and said so on a Patreon page, around a day job.

The 2026 version co-founded a media company with a Super Bowl-winning scout, appears on the Cowboys' own podcasts, and has a 200-episode catalog of tape study behind him.

He's still watching film. That's the whole story, and it's a better one than most.

Follow him on YouTube, on X at @VochLombardi, and at Crown Global Media.

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One footnote on that third video, since schedules are what we do around here: no team in football gets scheduled like the Cowboys. Since 2002 they've played 116 primetime games — the most in the NFL, and nearly four times the Jaguars' 31 — plus 64 Sunday night appearances and all 24 Thanksgivings. "Tough, but not scary" is a fair verdict on a slate built by a league that treats Dallas as programming. If you want to try assembling one of those calendars yourself, our mock schedule builder enforces the same rules the league works under.

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